Nowadays, every business needs a website. It’s a crucial factor in marketing your products or services. Without one, you could be losing most of your potential customers. It can help you increase your brand’s reach and recognition, allowing you to access a broader audience. For these reasons, you’ll need a competent web designer.
What’s the job?
A lot of people mistake these professionals as the person who creates the website. However, this is not true. Technical aspects of website creation fall into the hands of developers. They create and implement the back-end of things, ensuring that the database and server are running smoothly. They’re also in charge of the website’s framework.
A web designer, on the other, is in charge of the aesthetic aspect of creation. This professional makes sure that the site is easy to read and navigate. It’s her job to ensure that the website is user-friendly and dynamic. Despite this, some professionals with this job title will be adept at both tasks.
Consider what you need.
Do you already have a website? Perhaps you need to make one from scratch? If you already have an existing site, all you’ll need is an update on the basic usability and performance. Sometimes, you’ll have to have your domains renewed. If you’re on a private e-mail system, those will have to adapt to the changes as well.
It takes a bit more work when you’re starting from scratch. However, it’s also an opportunity to be more creative with your site. Hiring a developer is necessary, as you’ll need a framework, to begin with. Most business owners prefer to hire someone who knows both the technical and aesthetic aspects of website building to make the project more efficient.
Consider their experience.
Experience should be your number one priority when it comes to hiring web designers. Their online portfolio is a good indication of what their output will be. Always ask for referrals from other clients. This will give you some insight into the professional’s skills and work ethics.
If you’re looking for a talented web designer and other IT professionals, consult Black Sheep Creative today.