Efficient and affordable radio advertising is needed to boost sales.
Conventional commercials are slowly giving way to the rise of internet commercials, but there are traditional mediums which managed to find new niches and tap into more customers. Whilst the audience that supported print media has gone down, the medium that uses airwaves is actually doing better.
Those customers who stopped subscribing to newspapers to get their daily fix would still turn on their receivers whilst on their morning and evening commute. Many stations are now broadcasting over the internet, so the employees can still listen to their favourite music or get updated with news.
This mix of internet promotion and traditional promotion is a good opportunity for marketers and businesses to promote their brands, although they must be aware of the various airtime rates available. Prices will vary depending on several factors.
- Audience Size
If there are more listeners to a particular station, the better it will be for the marketers who are promoting. It is similar to when a firm is able to effectively tap into thousands of individuals through one promotional medium.
Marketers must note that the demographics of the listeners can also impact the rate, as the stations which broadcast to people with higher income are more sought after.
- Time Slot
The overall size of the audience that is listening would determine the basic rates, although popular shows are given a higher price point. The businesses should know that if they choose to promote their brands, products and services during primetime hours, they will expect to pay a premium. Most listeners would tune in at 7 to 9 in the morning and 4 to 6 in the evening.
- Number of Spots
Just like any big purchase, the more spots have been negotiated, the less the marketers have to pay. A firm that is buying one spot will pay more in the long run, so it is best to purchase as many slots as possible.
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