When we shop for products, we always refer to the labels to know the content of the package. Without it, the world can be a mess. If you’re planning to start a business, consider getting professional custom labels to attract buyers. Here are the factors in creating one:
- Choosing the right shape
You have to compliment the shape of the labels to the packaging of the product. If it’s a bottle, it is effective to use a rectangular or oval custom labels. This is to easily input information that’s visible and easy to read.
- Information to include
Attract the customers a nice printed label. Sometimes, you don’t need to put a lot of information on this materials. Just include what the customer is looking for, like the ingredients and manufacturing details. Experiment on the selling phrases to entice your customers into buying the product.
- Proper layout
It’s okay to follow the norm on the layout of packaging. You can also be as creative as you want and try new layout designs. Make sure it works well with your brand to improve your image. You can include photos of the product so people can have an idea what it looks.
- Colours/ Fonts/ Graphics
Which colours will be used, fonts and graphics? These elements are essential in acquiring the attention of customers. Fonts provide a sense of branding; giving the people an idea what kind of company you are. For beauty products, most packaging uses soft and curvy fonts to emphasize nature.
Colours, on the other hand, gives life to the packaging. Black and white are classic but colourful packaging attracts buyers.
- Type of materials
Think about the compatibility of materials so the packaging will be durable. If you’re going to stick the custom labels to plastic, then good. Make sure to conduct durability test to guarantee quality.