A flyer is meant to grab attention. It is usually put in a clutter of other flyers, so it has to pop out at the viewer. This means a lot of effort has to go into the design. Listed here are a few simple steps to help you through the process.
Before you start, go out to a bulletin board where event flyers are usually put up. See which of these stand out to you, and why. The answer to that question will give you good ideas about what elements should your design have.
Now, keep in mind that for flyer design, you need to use the largest paper format you can afford. Size is the first thing that will allow your flyer to dwarf the others. The paper itself should also be brightly coloured – but should not overwhelm the text and images that go on it. The colour has to be bright, but should still contrast well with the text.
The picture that you decide to put on the flyer should have a high contrast along with mostly saturated colours. This will ensure that it pops out at the viewer even from a distance. The fonts that you use have to be standard, bold fonts. The fancy ones look good on computer, but most printers will fail to reproduce them. On top of that, these are not easy to read when standing a few steps away – something extremely important for flyers.
There is a tendency to fill up the flyer with as much information as one can – avoid it. Remember the most important principle of designing is KISS – keep it simple, silly. Don’t forget to clearly state where the viewer should go if he is interested in the event. This is a call to action – and is of no value if that action is not clear to the viewer.
Before you send the flyer to flyers printing service, make sure that it can be read from a distance. And that it will certainly stand out. Put it up on a wall and take five or six large strides away from it. Ensure that you can make out what the banner is about from that distance. You should be able to read the text, if not – get back to the designing table.
Flyers need to be put up at least a week before the event. So, you would need all the information that goes on it even before. The key, as you may have guessed, is to plan early enough.