Perhaps the most popular social media channel is Facebook. It has more than 2 billion active users worldwide. Therefore, if your company doesn’t have a Facebook page, you’re missing out.
One advantage of having a Facebook page is your target audience can rate your business there. There’s a section where anybody can give you a rating out of 5 stars. They also have the option of making a short testimonial so they can describe their experience. When they reveal their negative experience, you’ll be able to use their feedback to improve your business.
For example, you own a restaurant, and one of the customers decided to write down a review. He complained about how the food was cold and how the servers were too busy playing games on their phones. You can improve on that by making the necessary adjustments. You can instruct the cooks to double-check the food before getting served to the customers. You can also put CCTV cameras to catch employees who aren’t working.
Another advantage of having a Facebook page is that it allows interaction with clients. For example, if you run a clothing store, your customers can message you there to check if you still have stocks of the items they want. If you’re out of stock, they don’t have to waste time going to your store. You can even recommend another item to them. Everybody wins.
Some people don’t know it but making a Facebook page for your company is a smart way of online advertising. Due to so many people spending most of their time online, it’s important to make your presence felt there. To achieve the best results, you’ll need to hire a digital agency, and the best one is Black Sheep Creative. They’re a company that will provide you with the best solutions no matter how big or small your business is. Their other services include branding, SEO and designing you an attractive website. You can visit their website here http://blacksheepcreative.com.au/ for more information.